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Email campaigns

Newsletters and offers, sent from your own shop

Write an email in your Badger admin, send yourself a test and schedule it, without paying for a separate mailing tool. It goes only to customers who agreed to hear from you, from your own address.

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The campaign editor with a heading, text, image and a product grid

Writing

Build an email from blocks

Add headings, text, images, buttons and a grid of products from one of your collections. The email takes your shop's logo and colours, so it looks like you without a designer.

Preview on desktop and phone

Send a test to up to five addresses, even before your domain is set up

Schedule up to 90 days ahead in your own time zone; pause, resume or cancel

Campaign editor blocks

Who gets it

Only people who said yes

A campaign goes to one of your mailing lists, made of customers who agreed at checkout, through a sign-up form or in their account. You see how many people it will go to before you schedule it.

Bounces, complaints and unsubscribes added to a do-not-email list automatically

One-click unsubscribe in every email

Nobody gets the same campaign twice

Consent and mailing lists

Your domain

From your own address

Campaigns come from your own domain, ideally a subdomain such as news.yourshop.co.uk. Badger shows you the DNS records to add and checks them for you.

Your sending reputation is yours alone, never shared with other shops

Your business name and address in every footer, as the law asks

Sending domain screen listing the DNS records to add and their status
Campaign report with delivered, bounced and unsubscribed counts

Results

An honest report

See delivered, bounced, complaints and unsubscribes while it sends. Switch on tracking to add opens and clicks.

With your AI assistant

Draft it by conversation

An assistant can draft, test and schedule a campaign. It confirms the audience with you before scheduling, and sends only to your own lists.

How AI works on Badger Commerce

You

Draft an email for the new autumn range and send me a test.

manageCampaigns

Claude, via the Badger MCP server

Drafted "The autumn range is here" with a heading, two paragraphs and a grid of the Autumn collection. A test is on its way to you. It would go to 1,240 subscribers on News and offers.

Example conversation. The tool calls shown are the real ones the assistant uses.

Email campaigns come with every plan.

Compare the editions

Coming soon

What we're building next. Tell us if one of these matters to you.

Segments: send to customers by what they bought or where they live

Automatic emails such as abandoned basket, back in stock and win-back

Ready to email your customers?

Start on Lite, or talk to us about moving your list across.

Start on Lite Talk to us