Release 0.98 went out on 6 November, with new ways to show off your products and look after your customers.

Pictures shoppers can buy from

A shoppable image is a photo with your products in it: an outfit, a furnished room, a laid table. Each product in the picture has a small marker, and a numbered list beside or under the photo shows its name, price and an Add button. Shoppers pick a size without leaving the page. Full screen opens a lookbook: every picture on the page, one at a time, with your words between them as chapters. See it on Ashgrove, our new fashion demo, from demos.

Cropped photos that keep their subject

When a photo is cropped to fit a wide banner or a phone screen, you can now mark the part to keep in view, such as a face. Every banner and blog card using the photo follows it. With AI image tagging on, new uploads get a suggested point for you to check. See AI.

Print on demand (early access)

Sell posters, prints, cards and mugs that are printed only when someone orders them, through Prodigi. You hold no stock: Badger sends the order to Prodigi, who print and post it, and dispatch and tracking come back to your customer as usual. You can choose to sell only products made in the UK, so UK customers never pay customs charges. Talk to us if you'd like to try it. See fulfilment.

One inbox for customer questions

Customers can now ask for help from an order, choosing a topic such as "Where is my order?" and ticking the items they mean, or write from Messages in their account. Their replies to your emails come back into the same conversation, and beside it you see the order, its items and its tracking. Staff can add notes the customer never sees.

Also in 0.98

  • Subscribers are emailed when their subscription is set to end, and again if it carries on.
  • Every email your shop sends, staff notifications included, uses your branded layout.
  • Search finds products by the names of their categories.
  • Atelier has search in its phone header, Brock shows dispatch tracking on order pages, and Ridge takes its colours from your design brief.
  • Your AI assistant can set up mega menus with column headings.